CONSUMER EDUCATION MARKETING ANALYSIS: Emerging Renewable Technologies

Publication Number:    P500-00-020

Abstract:
The California Energy Commission encourages the use of on-site electricity generation viafour emerging renewable technologies – photovoltaic solar cells (PV), small wind turbines(ten kilowatts or less), fuel cells, and solar-thermal electric systems. In an attempt to betterunderstand the state of the market in California for these emerging renewable technologies,the Commission has instigated four important market research efforts, namely:- Emerging Technologies Market Research Demand-Side Assessment (WorkAuthorization #5)- Emerging Renewables Account Buy-down Program: Verification ProtocolDevelopment & Implementation for Renewable Energy Systems (WorkAuthorizations #7 and #21) - Evaluation of Renewable Energy Program (Work Authorization #17)- Market Research for Emerging Renewable Technologies: Consumer Education(Work Authorization #19)The results of these efforts will enable the Energy Commission to develop and implement aneffective consumer education program to promote the increased use of Emerging RenewableTechnologies within California.

Author(s):  Regional Economic Research Inc.

Commission Division:    Renewables Program (300)

Office/Program:    Renewable Energy General

PIER Program Area:   

Date Report Completed:    2000

Date On Line:    10/02/2000

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