For immediate release: April 10, 2001
Media Contact: Percy Della -- (916) 654-4989

Amory Lovins Lectures in Sacramento

What:   The California Energy Commission and the Air Resources Board are sponsoring four lectures by leading thinker and internationally renowned physicist Amory B. Lovins. He will talk from his own perspective about electricity and cars - two topics with the greatest impact to Californians

Who:   Lovins, is vice president and director of research at the Rocky Mountain Institute, a think tank based in Colorado. The Harvard and Oxford-educated Lovins has briefed heads of state and published 27 books and hundreds of papers. The Wall Street Journal named him in the 1990s as among 28 people in the world most likely to change the course of business.

Where:   California Energy Commission, Hearing Room A, 1516 Ninth Street, Sacramento

When:   2 p.m. and 3:30 p.m, Tuesday, April 17, 2001

Why:   In the light of the current electricity crisis, Lovins will offer his insight on advanced electricity efficiency measures. He will also talk on the hidden economic benefits of distributed energy generation – those on-site power sources, fueled by smart technologies in photovoltaics, fuel cells and advanced turbine that could serve as protection from lost business productivity in the event of major electric outages along the Western grid.

Notes to Editors:   The Air Resources Board will host Mr. Lovins' two other lectures at 10 a.m. and 2 p.m. Wednesday, April 18 at the Sierra Room, 1001 I Street, Sacramento. Call Laurel Carnine at (916) 322-5840 for more information.
(To be held in Hearing Room A at the California Energy Commission, 1516 Ninth Street, Sacramento.)

April 17, 2001, 2 p.m.
Advanced Electric Efficiency and California's Electricity Options

(Sponsored by the Energy Commission)

Integrative design can often make very large savings of electricity cost less than small or no savings. Innovative ways to make markets in saved electricity can also complement traditional delivery methods. Systematic barrier-busting can turn the 60-80 obstacles to implementation into business opportunities. Together, the better design technologies, delivery, and barrier-busting methods can form the backbone of a least-cost response to California's electricity crisis. [Moderately technical]

April 17, 2001 3:30 pm.
Small Is Profitable: The Hidden Economic Benefits of Distributed Generation

(Sponsored by the Energy Commission)

A new Rocky Mountain Institute analysis many years in the making, to be published later this year, shows that over 120 “distributed benefits” can typically increase the economic value of decentralized electrical resources by about tenfold. These benefits come from financial economics, electrical engineering, and many miscellaneous factors, but don't count important externalities. Public policy is not currently attuned to capturing most of them. [Moderately technical]
(To be held in the Sierra Room of the Air Resources Board (ARB), 1001 I Street, Sacramento.)

April 18, 2001, 10 a.m.
Hypercars and Hydrogen

(Sponsored by the ARB)

A breakthrough automotive design concept was incubated at Rocky Mountain Institute ( during 1991-99. It combines ultralight but crashworthy advanced-polymer-composite autobodies, ultra-low drag, and hybrid-electric propulsion in a highly integrated, radically simplified, software-rich design. A private spinoff company, Hypercar, Inc. (, completed in 2000 the virtual design and show-car construction of an uncompromised, zero-emission, 99-mpg midsized-SUV-replacement on these lines. It is manufacturable and shows promise of competitive cost. It also holds the key to a rapid transition to a hydrogen economy in a sequence that is profitable at each step, starting now.

April 18, 2001 2 p.m.
Natural Capitalism: The Next Industrial Revolution

(Sponsored by the ARB)

The first industrial revolution made people 100 times more productive when their relative scarcity was limiting progress in exploiting seemingly boundless nature. The next industrial revolution, already underway, adapts this logic to the new abundance of people and scarcity of nature. It productively uses and reinvests in all four forms of capital — not just money and goods but also nature and people. Specifically, natural capitalism combines radically increased resource productivity, closed-loop production with no waste or toxicity, a business model that rewards these steps, and reinvestment in natural capital. Early adopters are finding greater short-term profits, happier workers, and stunning competitive advantage. This new way of doing business as if nature and people were properly valued (but without needing to know what they're worth) will make traditional environmental regulation less necessary, because firms requiring it will be at such a competitive disadvantage against the natural-capitalist firms that are already emerging.

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