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For Immediate Release: March 30, 2006
Media Contact: Claudia Chandler - 916-654-4989

California Energy Commissioner Art Rosenfeld
Profiled in Onearth Magazine
Governor's Chief of Staff Susan Kennedy Also Featured


SACRAMENTO - California Energy Commissioner and longtime energy efficiency expert Arthur Rosenfeld has been recognized for his efforts with a cover story in the current issue of Onearth magazine.

The article, California Illuminates the World, spotlights Rosenfeld and Governor Schwarzenegger's Chief of Staff, Susan Kennedy, as they promote California's successes in energy conservation and energy efficiency. "Nobody knows the power of energy efficiency better than Art Rosenfeld, who was present at the creation of the concept," cites the article. The magazine's cover shows a smiling Rosenfeld overlooking San Francisco, in the pre-dawn hours, holding a clear jar containing a glowing compact fluorescent lamp (CFL). Kennedy is also pictured with a compact fluorescent light bulb in the six-page story.

California's annual per capita energy consumption has consistently hovered in the range of 7,000 kilowatt-hours (kWh), while usage for the rest of the United States has risen from 8,000 kWh per person in 1975 to 12,000 today. "We all have access to the same information," says Rosenfeld, "and yet somehow we managed to stay flat, and they managed to go up 50 percent in the last 30 years."

Rosenfeld, who is frequently called the father of energy efficiency, recently met with Canadian Energy Minister Donna Cansfield during a trip to Toronto where he discussed California's conservation policies, energy efficiency, and consumer-friendly, energy-saving ideas.

Rosenfeld, 79, has served on the California Energy Commission since April 2000 when he was appointed by Governor Gray Davis. In January 2005, he was appointed by Governor Arnold Schwarzenegger. Rosenfeld received his Ph.D. in Physics in 1954 under noted Nobel laureate Enrico Fermi at the University of California, Berkeley. He eventually led the Nobel Prize-winning particle physics group of Luis Alvarez at Lawrence Berkeley National Laboratory and from 1974 to 1994 formed and directed the Center for Building Science focusing on the new field of energy efficiency.

The Center developed electronic ballasts for fluorescent lamps (which led to today's compact fluorescent technology), low-emissivity windows (windows with a thin film coating that allows visible light to pass through, but captures or reflects the sun's radiation), and the computer program that modeled the energy analysis and design of buildings, for which Dr. Rosenfeld was personally responsible.

Rosenfeld is the co-founder of the American Council for an Energy Efficiency Economy (ACEEE), the University of California's Institute for Energy Efficiency (CIEE), and the Washington-based Center for Energy and Climate Solutions (CECS). From 1994 to 1999, Dr. Rosenfeld served as Senior Adviser for the U. S. Department of Energy's Assistant Secretary for Energy Efficiency and Renewable Energy.

Onearth is the award-winning environmental publication of the Natural Resources Defense Council that explores politics, nature, wildlife, science, and other challenging issues facing the planet.

California Illuminates the World is accessible at the Energy Commission Web site at:

www.energy.ca.gov/commission/commissioners/ONEARTH-COVER-STORY-SPRING06.PDF
(PDF file, 7 pages, 1.5 megabytes)

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Created by the Legislature in 1974, the California Energy Commission is the state's primary energy policy and planning agency. The Energy Commission has five major responsibilities: forecasting future energy needs and keeping historical energy data; licensing thermal power plants 50 megawatts or larger; promoting energy efficiency through appliance and building standards; developing energy technologies and supporting renewable energy; an planning for and directing state response to energy emergency.

Members of the Commission include: Chairman Joseph Desmond; Vice Chair Jackalyne Pfannenstiel; Commissioners James Boyd; John Geesman; and Dr. Arthur Rosenfeld.

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