For Immediate Release: October 30, 2008
Media Contact: Adam Gottlieb - 916-654-4989

MEDIA ADVISORY

California Energy Commissioner Arthur Rosenfeld Honored with Innovation Award
The Economist magazine to hold annual ceremony in London

SACRAMENTO - Recognizing a career dedicated to advancing energy efficiency, The Economist magazine has named California Energy Commissioner Art Rosenfeld to receive one of this year's Innovation Awards. The weekly British magazine awards Innovation awards in several areas; Rosenfeld won the award in the "Energy and the Environment" sector

"Dr. Rosenfeld's many contributions to improving energy efficiency over the last 30 years are well known and are making our world a cleaner and greener place in which to live," said Energy Commission Chairman Jackalyne Pfannenstiel. "We are pleased that Art's accomplishments in making California the most energy efficient state in the nation will now be acknowledged by a global audience," she continued.

The award will be presented by The Economist's editor-in-chief, John Micklethwait at a formal ceremony in London on October 30. While the award carries no cash prize, Innovation awardees will be acknowledged in the pages of The Economist.

In 2006, Rosenfeld was honored with one of the nation's most prestigious science and technology awards - the Enrico Fermi Award. Presented by U.S. Department of Energy Secretary Samuel Bodman, the award held special significance for Rosenfeld since Fermi was his doctoral thesis advisor at the University of Chicago.

Rosenfeld, 82, has served on the California Energy Commission since 2000. In 2005, he was appointed by Governor Arnold Schwarzenegger. He received his Ph.D. in Physics in 1954 at the University of Chicago under Nobel Laureate Enrico Fermi. In 1955, he joined the Department of Physics at the University of California, Berkeley where he later led the Nobel Prize-winning physics group of Luis Alvarez at Lawrence Berkeley National Laboratory until 1974. From 1974 to 1994, he established and directed the Center for Building Science focusing on the emerging field of energy efficiency. From 1994 to 2000, Dr. Rosenfeld served as Senior Adviser for the U. S. Department of Energy's Assistant Secretary for Energy Efficiency and Renewable Energy.

Rosenfeld is the co-founder of the American Council for an Energy Efficiency Economy, the University of California's Institute for Energy Efficiency and the Washington-based Center for Energy and Climate Solutions. His awards and commendations include the Szilard Award for Physics in the Public Interest and the Carnot Award for Energy Efficiency from the U.S. Department of Energy.

Currently, Rosenfeld is working with Dr. Hashem Akbari (Lawrence Berkeley National Laboratory) on reducing the effects of global warming through the application of white and cool-colored roofs. In a paper to be published by Climatic Change, Rosenfeld and Akbari point out that a vigorous white and cool roof program can significantly cool the world by directly offsetting the heating effect of carbon dioxide (CO2). They estimate that every 1,000 square feet of white roof offsets 10 tons of CO2 emissions. If applied worldwide over a 20-year period, the carbon offset would be equivalent to removing one-third of all the world's automobiles from the road for those 20 years.

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